Trends – Page 8
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Industry TrendsConsumer Data and ROI - A Balancing Act
It has never been more important to understand your customers, a fact that media and broadcasters have always been well aware of, and in today’s digital environment there are many ways of slicing that cake, discovers Mark Mayne.
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Industry TrendsIP and Cloud at IBC2023: Navigating new challenges
The cloud continues to revolutionise the media and broadcast industry, offering unprecedented opportunities in areas such as scalable storage, content management and distribution, digital workflows, and real-time collaboration.
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Industry TrendsA Short-Form Revolution: Powered by Cloud and Social Media
Viewer habits are evolving in favour of shorter clips viewed on social media, especially for breaking news and sports highlights. David Davies finds out what this means for day-to-day production and the ‘content continuum’.
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Industry TrendsTop 10 things to do at IBC2023
With so much to see and learn at IBC2023, make your visit more memorable (and valuable) with our top 10 list of the things you shouldn’t miss at this year’s show (15-18 September).
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Industry TrendsInterview: Douglas Rushkoff on AI in Media
Professor of Media Theory Douglas Rushkoff talks AI myths, legends and hard truths with John Maxwell Hobbs.
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Industry TrendsDMC: A Pan Tone for cinema
The efforts made to accurately represent diverse skin tones on screen are finally breaking through in the form of Digital Melanin Cinematography (DMC), reports Adrian Pennington.
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Industry TrendsArtificial Intelligence: Myths and Realities
While discussions around the ethics of AI are raging in boardrooms across the globe, there are still many misconceptions about the technology. John Maxwell Hobbs takes on the task of separating fact from fiction…
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Industry Trends5G gets its place in the sun at IBC
IBC created the Accelerator programme to support the media and entertainment technology sector with a framework for agile and collaborative innovation. One of the key focus areas is new creative, production and distribution opportunities with 5G.
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Industry TrendsHow to Spot Future Opportunities in OTT
Taking a strategic approach to uncovering OTT opportunities is the key to future success, discovers Andrew Williams, along with innovative thinking and a willingness to experiment with new tech and audiences.
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Industry TrendsLondon Tech Week 2023: A Thriving Ecosystem
A packed schedule of key political and figures from the technology world gave purpose and generated much food for thought at London Tech Week 2023, writes Sheryl Hickey
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Industry TrendsBarbie: Pretty in Pink
Is there any need to decode the colour swatch of the live action Barbie movie? Adrian Pennington analyses the underlying messaging of colour choice in movies, and how a Colourist’s perspective can throw new light on a story.
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Industry TrendsAlbert Mission Zero: A Toolkit for Sustainable Change
As the world celebrates World Environment Day, albert, the industry’s answer to creating positive action for the planet, shone the spotlight on the carbon footprint of production, writes Sheryl Hickey.
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Industry TrendsMental Health and Production: The Whole Picture
Supporting staff and crew on a production has never been more important, and The Film and TV Charity’s free toolkit aims to establish a framework to ensure that happens with the minimum friction possible. Sheryl Hickey reports.
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Industry TrendsMoving from LTO to Cloud – the Media Business Case
The increasing volume of digital content and the need to derive additional revenue from it has resulted in a shift in perspectives around storage strategies, as John Maxwell Hobbs reports.
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Industry TrendsThe Future of OTT Business Models: Localisation and Personalisation
The death of terrestrial TV has been a repeated topic of discussion ever since the first streaming services gained popularity. But how true is it today? Andrew Williams gets to grips with the reality…
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Industry TrendsAI and ML: driving content automation
Artificial intelligence (AI) is far from a new concept, as anyone who has watched the Terminator films will attest. But articles about AI and machine learning (ML) are now increasingly appearing in the mainstream media, in part owing to the release of the AI-based chatbot ChatGPT by OpenAI.
